SNOOZ is an elegantly designed acoustic noise machine that turns your bedroom into a haven for sleep and compliments your modern aesthetic. With a real fan inside, SNOOZ helps you fall asleep to the natural soothing sound of moving air without actually blowing cold air on you. Because the best technology should blend into your home and lifestyle, not stand out.

In creating the logo, we used known elements that evoke sleep. The moon is an iconic symbol for bedtime, so we worked with the double OO's in SNOOZ as planets to build a crescent moon into the brand name. We were inspired by the ethereal quality of the northern lights as a way to visually show the impact white noise can have on your sleep environment.

Branding, Photography, Website


Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Imagery

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Imagery

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Logo

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Imagery

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - App

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Imagery

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Product

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Icon Animation

Nico Gibson Design Branding Logo Chicago CRCL Designer Icon Color Website Squarespace Snooz White Noise Machine Baby Sleep

Snooz - Icons