Chicago’s first innovation center focused on physical product development and manufacturing..
A non-profit collaboration among many of Chicago's leading players in business, innovation, research, and product development, mHUB is poised to be the epicenter for product innovation and manufacturing in the Midwest. At its core, mHUB is based on the idea of makers and manufacturers coming together as two equal parts, creating a spark and launchpad for accelerating ideas and process.
The “M” in mHUB takes on several meanings, including Make, Manufacture, Mentor, Midwest, Machines, and Momentum. This flexibility became the inspirational guide in developing the “spark” logomark. The mHUB spark represents collaboration, as well as a new acceleration and trajectory. Ideas that might start off small are incubated and developed into something bigger and more impactful. The custom wordmark echoes the shapes of the logomark to reinforce the importance of the M in mHUB, and how it represents a beacon for product innovation. Site
Branding, Creative Direction, Environmental Design, Merchandise